Validation and Structuring of Your Value Proposition

Ana María Palacio is a Social Communicator, Journalist, Master of Educational Technology, and Business Development Director with over 20 years of experience leading organizational transformation and growth in marketing, communications, commercial architecture, and educational technology.

Throughout her career, she has designed and led successful B2B strategies for mid-sized and large organizations, consistently achieving outstanding results—even in highly competitive environments with limited resources.

As a Latin American immigrant woman who has successfully built a professional career in Canada, Ana María authentically embodies the resilience, determination, and adaptability that characterize many immigrant women. These qualities enhance her ability to build meaningful relationships at all levels, including with senior executives.

Her approach is grounded in intellectual curiosity, positive energy, and professional rigor. Her career has been shaped by her ability to open doors—for herself, for other women, and for the organizations she supports.

Ana María’s entrepreneurial journey has given her a unique perspective on solving challenges with innovation while always prioritizing human connection, empathy, and respect.

Passionate about innovation and equity, she now leads Clé Maîtresse: a social impact company and startup that leverages artificial intelligence, strategic networking, and intercultural training to accelerate the economic integration of professional immigrant women. Under her leadership, Clé Maîtresse is becoming a bridge between international talent and local opportunity, generating shared value and fostering more inclusive, agile, and sustainable growth.